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delayed gratification

August 16, 20252 min read
delayed gratification

the marshmallow test runs your entire life

in the famous stanford marshmallow experiment, kids were given a choice: eat one marshmallow now, or wait 15 minutes and get two. the researchers followed those kids for decades and found that the ones who could wait had better SAT scores, lower obesity rates, better relationships, and higher incomes.

one skill. measured at age four. predicted the trajectory of their entire lives.

where you're failing at this right now

think honestly about the areas where you choose the quick hit over the bigger payoff:

  • spending money instead of investing it
  • binge-watching instead of building a skill
  • eating junk for the taste instead of clean food for the energy
  • saying what feels good in the moment instead of what's strategically smart
  • quitting when it gets hard instead of pushing through the plateau

every one of these is a marshmallow test. and most of us are eating the marshmallow every single day without realizing it.

the reframe that changes everything

delayed gratification isn't about denying yourself pleasure. it's about choosing bigger pleasure over smaller pleasure. it's not sacrifice — it's investment.

the person who skips the impulse purchase and invests instead isn't suffering. they're buying future freedom. the person who trains instead of sleeping in isn't missing out. they're buying future capability.

how to train it

visualize the future reward. when tempted by the quick hit, spend 30 seconds vividly imagining the bigger payoff. make it real in your mind.

add friction to impulse. delete shopping apps. move junk food to the back of the pantry. make the easy choice harder to access.

celebrate the wait. every time you successfully delay gratification, acknowledge it. your brain needs to associate waiting with winning.

look at every area of your life where you've been grabbing the marshmallow. pick one. just one. and start waiting for two.

if this resonated, share it with someone who needs to hear it.