Privacy Policy

Introduction

how to not give a fuck ("we," "us," or "our") operates the howtonotgiveafuck.com website and the 365-day challenge email series (collectively, the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, subscribe to the challenge, or contact us through our contact form.

Information You Provide

We collect only the information you voluntarily give us:

• 365-day challenge subscription: your email address.
• Contact form: your name, email address, and message.

We do not collect payment information, social media profiles, or any other personal data beyond what is listed above.

Information Collected Automatically

We use Vercel Analytics and Vercel Speed Insights to understand how visitors use our site. These services collect anonymized, aggregate data including:

• Pages viewed and navigation paths.
• Referring URLs (how you found us).
• Device and browser information (type, screen size, operating system).
• Geographic region (country-level).
• Page load performance metrics.

Vercel Analytics is privacy-focused and does not use cookies or collect personally identifiable information.

How We Use Your Information

• Challenge emails: send you the daily 365-day challenge emails you subscribed to.
• Contact responses: respond to your inquiries submitted through the contact form.
• Site improvement: analyze anonymous usage data to improve site content and performance.

We do not use your information for advertising, profiling, or automated decision-making.

Third-Party Service Providers

We work with a limited number of trusted service providers to operate the Service:

• Vercel — website hosting, analytics, and performance monitoring.
• Email automation service — delivers the 365-day challenge emails on our behalf.

These providers process data only as necessary to perform their services and are contractually obligated to protect your information.

We do not sell, rent, or trade your personal information to third parties.

Cookies

Vercel Analytics is cookie-free by default and does not place tracking cookies on your device. Our site may use only essential or functional cookies required for basic site operation (such as remembering your preferences). We do not use third-party advertising or tracking cookies.

Data Retention

• Challenge email addresses: retained for the duration of the 365-day challenge plus 30 days, then deleted unless you re-subscribe.
• Contact form data: retained until your inquiry has been resolved, then deleted within 90 days.
• Analytics data: anonymized and aggregated; not tied to any individual.

Your Rights Under GDPR (EU Visitors)

If you are located in the European Economic Area, we process your data under the following lawful bases:

• Consent — for sending challenge emails (you can withdraw consent at any time).
• Legitimate interest — for anonymous analytics to improve our site.

Under the GDPR, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Request erasure of your personal data ("right to be forgotten").
• Request data portability in a machine-readable format.
• Object to or restrict certain processing activities.
• Withdraw consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at hello@howtonotgiveafuck.com. We will respond within 30 days.

Your Rights Under CCPA (California Visitors)

If you are a California resident, you have the following rights under the California Consumer Privacy Act:

• Right to know: you may request details about the personal information we collect and how it is used.
• Right to delete: you may request deletion of the personal information we have collected.
• No sale of data: we do not sell your personal information and have not done so in the preceding 12 months.
• Non-discrimination: we will not discriminate against you for exercising your CCPA rights.

To submit a request, email hello@howtonotgiveafuck.com.

How to Unsubscribe

You can stop receiving 365-day challenge emails at any time by:

• Clicking the unsubscribe link included at the bottom of every challenge email.
• Emailing us at hello@howtonotgiveafuck.com with the subject line "unsubscribe."

We will process your request within 48 hours. Once unsubscribed, your email address will be deleted within 30 days.

International Data Transfers

Your information is processed and stored in the United States. If you are accessing the Service from outside the United States, please be aware that your data may be transferred to, stored, and processed in the US, where data protection laws may differ from those in your jurisdiction. By using the Service, you consent to this transfer.

Children's Privacy

The Service is not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and revising the "Effective date" above.

Contact Us

If you have questions about this Privacy Policy or wish to exercise any of your rights, please contact us at: